Not sure of the value of MyShopWindow and Mystery Calling initiatives?
The direct channels to most hotels represent the largest channel contribution; this alone makes it important. Direct channels typically also deliver the highest conversion rates, higher ADR's and your most loyal customers deals with you directly. Additionally, as there are usually no middlemen in the direct channel, costs are lowest.
Put all of that together and you get best conversion rate, highest ADR and lowest costs. So what are you doing to manage this? Try our ROI calculator on the homepage.
New benchmarking feedbackMyShopWindow now provides benchmarking statistics of your performance compared with similar brands/hotels within your competitor set. Ask us.